Simplifying and optimizing site design and platform

After many years of maintaining their old website, Blanco Tackabery realized it was time for a rebuild from the ground up. At Reuben Rink, we put together an expert team and developed an entirely new site design on an updated platform to refresh the structure and elevate the user experience. The new design was all about keeping it simple, clean and modern, reflecting an elegant functionality that aligned well with the firm’s culture and audience. We coordinated a new round of custom photography to capture headshots and visuals of their office. We kept and streamlined content, providing some new content for the homepage while keeping much of their well-thought-out content for interior pages.