Maximizing a Leadership Award to Build Awareness

Ingrid Schunder, CEO of Miracles In Sight (one of the largest eye banks in the nation), received a C-Suite Leadership Award from the Triad Business Journal. We knew that a recent audit report had uncovered a significant gap in community recognition of the organization. So we leveraged the award by placing a print ad in the publication to boost local awareness. By spotlighting Ingrid’s achievements, we aimed to enhance Miracles In Sight’s visibility and foster a deeper understanding of its mission, positioning it as a vital community resource.