Video content has dominated social media for years, becoming one of the most consumed types of content across platforms. TikTok has set the standard, with Instagram and Facebook Reels following suit, encouraging users to prioritize videos.

The benefits of video are undeniable: it builds brand awareness, boosts SEO rankings, increases engagement, and appeals to mobile users.

But what does this mean for your business? How can you effectively incorporate video content into your social media strategy? We’ve broken it down into five key steps:

When your goals include reaching more people, it can be tempting to push your message out via every channel available. But when it comes to social media, it pays to be more selective. By targeting your audiences where and when they’re already scrolling, you can increase returns on your investments and generate higher quality engagement that drives your brand forward.

Not sure which social media platforms will work best for you? Wondering when to post on each account to maximize your reach? We’ve done the legwork for you – check out our roundup of optimal days and times to post, plus an overview of each social network’s top audiences, to get started.

In the social media arena, engagement is the name of the game. As an inbound marketing tool, social media content helps create strong bonds with your audience and gives them an opportunity to get to know your brand. Research shows that social media strengthens brand positioning, increases trust and improves online visibility. As a bonus, organic content is extremely cost-effective versus traditional marketing methods.

2020 has been a year of massive disruption. We’ve seen our routines changed beyond our control and formed new habits ourselves, too. Marketers have had to keep up with fluid changes in consumer behavior, leading to innovative new techniques and technologies. Here are some things that are important to understand about trends in consumer behavior and the implications for digital marketing tactics in 2020:

Whether you’re an Instagram novice or a guru, there’s no denying the rise of this intensely visual social media app in recent years. Instagram has seen massive growth in use and engagement since its introduction in 2010. Recent numbers indicate 1400% growth in just the last 5 years. The young, tech-savvy audience that popularized Instagram is demanding authentic interaction and high-quality content. And they know when you’re trying to sell them something. Research shows that Gen Y & Z seek originality and emotional connection from their peers, influencers, and brands.

By David Jones, VP Operations, Caudill’s Electric

My company, Caudill’s Electric, has been around since 1973. Over the years we’ve grown to be one of the Piedmont Triad’s largest electrical contracting companies, and in addition to traditional electrical work (wiring structures, installing lighting, etc.), we also sell and install high end security systems, audio/video systems, and home automation systems. Today those four areas are the focus of our business, and one of our biggest challenges is finding ways to reach the audiences we want to reach, because those audiences have changed a lot in the last few years.