Captivating an audience through social media channels is becoming increasingly essential, and even harder to navigate as channels evolve. While creating social media content is a well-established marketing strategy, the popularity of including influencer marketing is rising. Influencer marketing has grown to become a $16.4 billion industry, with 67.9% of US marketers planning to participate in influencer marketing campaigns this year.
In 2023, the CDC found that one in four Americans live with a disability. Globally, this equates to 15% of the population, with this number expected to double by 2050. Notably the largest minority population in the world, this group is still often overlooked by marketers, designers, and web developers across the communication sector.
Seemingly on a weekly basis, a wave of fandom rises for the next stream-worthy show: Ted Lasso, Stranger Things, The Rings of Power, Yellowstone. Accolades abound for powerhouse streaming services like Netflix, Hulu, Disney Plus and even newcomers like Paramount Plus and Peacock. Countless headlines publicize that streaming viewership has outpaced cable television for the first time. While data supports this theory, it begs the question: is linear television advertising worth abandoning entirely?
We all know video is popular, we see it painted across our screens daily – on TVs, computers, smartphones, even digital billboards. And the statistics show us why. Video content drives conversions and engagement, and 85% of consumers say that it helps them connect with brands better. As a marketing tool, video allows us to pack a ton of information and personality into digestible bites. So, where did it all begin?
It took a pandemic, but the QR code is back. A couple of years ago that would have seemed unlikely. After all, in the early days of QR codes marketers splashed them across ads, billboards, vehicles, trees, people and any other surface they could imagine. It was a case study for enthusiasm over sound strategy, and predictably, the public wasn’t impressed.
Google announced that this month Core Web Vitals will become part of their search ranking algorithm. This is a significant change that will have consequences for all websites and require attention to three performance metrics that make up Core Web Vitals. We’re ready to help our clients identify potential problems related to these changes and remediate them to ensure optimum site performance.
