When it comes to digital advertising, platforms like Facebook, Instagram, and Google often steal the spotlight. But if you’re in the B2B space and not leveraging LinkedIn paid advertising, you might be leaving opportunities on the table.
Eagles won. Did the rest of us lose?
Super Bowl LIX is in the books and so are this year’s slate of big-game ads. But unlike the Eagles, none of the ads seemed to be runaway winners.
It’s time for our Around-the-Rink review of our most liked and disliked spots from the big game. Once again, the responses varied widely. There were more attempts at humor. Fewer attempts to shock. Lots and lots of celebrities making fun of themselves.
I’ve read quite a few articles already on the Solo Stove Smokeless Snoop Dogg ad campaign (you likely have as well). Most marketing and advertising folks blame this or that depending on their areas of expertise.
Forgive me, but I’m feeling a bit nostalgic. Maybe it’s the fact that we celebrate 10 years in business as Reuben Rink in the coming year. Or maybe it’s the fact that I’ve been working to clear out our agency storage area of 23 years of ‘stuff’ accumulated as both The Bloom Agency and Reuben Rink. Regardless, I’ve been thinking about days gone by and the earlier years of my career.
We would be forced to turn in our advertising credentials if we didn’t give you our “expert” take on ads from Sunday night’s big game. However, as much as we love this business and digging into the merits and shortcomings of each commercial, we have chosen to give you our picks, not of the best or worst spots, but the commercials that simply made us stop gnawing on chicken wings for a moment to turn to the TV and then to each other and say, “what the heck was that?!”
