Focusing a nonprofit’s impact into a compelling story

Miracles In Sight, one of the largest nonprofit eye banks in the country, needed a way to share how their work makes a difference with people in the community and with potential financial supporters. Reaching out to financial supporters was a new endeavor for them, making it especially important to tell the organization’s story in a visually appealing way. We worked with them to build content guidelines and a design framework to help them focus their message on key initiatives for their organization, distilling their stories to a manageable, easy-to-read, one-page format.