This is the fourth follow-up to my original post Trick question: Are you a marketing planner or a marketing doer?, which touched on the basic requirements of a strategic marketing plan:

• Establishing objectives and goals
• Defining audiences
• Creating strategies and tactics
• Setting priorities 
• Establishing how success will be measured

Written by Jay Mclain

Websites have become a critical component of business development and particularly marketing. Your website is probably the first place people go to when they want to learn about your products or services. With a range of options currently available, from do-it-yourself self-starter websites to custom designed and developed website solutions, what’s best for your business and budget?