Written by Linda Darnell

I won’t go so far as to call myself an expert, but I have designed hundreds (maybe even thousands) of logos in the last 40 years. Some I consider to be adequate and have since “evolved” several times, some are really good and continue to present well today, and a mere few I think could be called “great.” For those who are in the market for a new logo, following are some basic guidelines from my experience that can help lead you toward the “great” category.

Allan Younger, Director, Forsyth Tech Small Business Center

In working with small business clients at the Forsyth Tech Small Business Center, one of the key practices we focus on is marketing communication. Small business owners often find it difficult to distill their passion about and knowledge of their business into effectively articulated communications. Below is a list of specific challenges that many of our clients face on a regular basis: